Examlex
Adler believed that people where primarily driven by innate intincts.
Value-expressive
relates to the expression of a consumer's values, attitudes, and beliefs through their choices or support for certain products, brands, or causes.
Unitarian
Referring to a religious denomination that emphasizes the unity of God, rejecting the concept of the Trinity, and focusing on the rational analysis of religious and ethical questions.
Informational
Refers to products, services, or messages that provide valuable knowledge or insights to consumers, aimed at informing rather than persuading.
Reference Groups
Social groups that influence an individual's behavior, decisions, and perceptions, often used as a point of comparison.
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