If the Speaker Gives an Additional Reason to Establish That

question 36

Short Answer

If the speaker gives an additional reason to establish that a given premise is true, then the speaker has made a new argument. The first thing to do in evaluating that new argument is to _________ the new argument (reason + claim).

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Definitions:

Customer Value Map

A visual tool used to analyze and display the perceived value of a company's offerings compared to its competitors, highlighting areas of strength and opportunities for improvement.

Attributes

Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.

Loyalty

The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.

Positioning Statement

A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.