Explain How a Promising Option Is Tested in the Third

question 25

Essay

Explain how a promising option is tested in the third phase of the search for a dominant option.

---

Definitions:

CEO

Chief Executive Officer, the highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and acting as the main point of communication between the board of directors and corporate operations.

Core Competencies

Fundamental strengths and abilities of a person or organization that provide it with a competitive advantage.

Tangible Resources

Physical and financial assets that are identifiable and can be measured directly, such as buildings, machinery, and cash.

Collective Work

Efforts or activities carried out jointly by a group of people, aiming towards achieving a common goal or objective.