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A social scientist conducts research on two ethnic groups and comes to the conclusion that there are more similarities than differences between the two groups. When asked to present these findings to other scientists they ask about the reasons and evidence used to reach that conclusion. To respond to this question the social scientist will be primarily using which critical thinking skill?
Consumer Socialization
The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.
Family Life Cycle
The series of stages through which a family progresses over time, affecting purchasing behavior and marketing strategies.
Decision Making
The process of making choices or conclusions based on available information, analysis, and preference.
Influencer
An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
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