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You Are Marketing a Department Store

question 79

Multiple Choice

You are marketing a department store. Based on results of research about people's memory for products and services advertised during different types of television programs, which program should you direct your advertising dollars to?


Definitions:

Perfectly Inelastic Demand Curve

A perfectly vertical demand curve; no matter what the price is, the quantity demanded remains the same.

Very Inelastic

Describes a situation in which the demand for a product or service shows little to no response to changes in price.

Market Period

An extremely short duration in which the supply of a good is fixed, unable to adjust to changes in demand, typically because the period is so brief.

Productive Capacity

The maximum output a firm or economy can produce when using all available resources efficiently.

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