The Phenomenon of "Road Rage" Has Been Given Increasing Attention

question 87

Multiple Choice

The phenomenon of "road rage" has been given increasing attention by print and electronic media. Briefly, road rage involves retaliations against other drivers (e.g., shooting, running them off the road) that far exceed their offenses (e.g., driving too slowly, tailgating) . You're designing next year's model cars, and have just read Chapter 12 (Aggression) . What new design feature might you suggest?

• A) a second horn that makes a funny "I'm sorry" noise
• B) a louder, more powerful stereo system to distract drivers from their frustration
• C) a second horn that makes a louder, more threatening sound that communicates, "I'm really angry now!"
• D) bulletproof glass on all new model cars

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Definitions:

Emotional Appeal

A rhetorical strategy used in communication and advertising to sway an audience's feelings to influence their perceptions or actions toward a subject, product, or decision.

Persuasive Message

Communication designed to influence the attitudes, beliefs, or behaviors of the recipient.

Emotional

Pertaining to feelings or emotions, often influencing reactions, decisions, and perception.

Logical Appeal

A method of persuasion based on evidence and reasoning intended to convince the audience by logical argument.