Moreland and Beach (1992) Had a Confederate Attend Large University

question 108

Multiple Choice

Moreland and Beach (1992) had a confederate attend large university classes for a systematically varied number of class sessions. She attended some classes a few times and other classes many more times. In keeping with the research on the mere exposure effect presented in the text, when unsuspecting students in those classes were later shown photos of the confederate, when would they have liked her best? When she had __________.

• A) worn their school colors to all the classes
• B) challenged the professor
• C) attended more classes
• D) attended class only a few times

---

Definitions:

Variable Costing

A costing method that only includes variable production costs in product costs, excluding fixed manufacturing overhead.

Net Operating Income

The profit generated from a company's day-to-day operations, excluding investment and financing transactions.

Operations

Refers to the day-to-day activities necessary for a business to function, including production, inventory management, and logistics.

Fixed Manufacturing Overhead

Consistent expenses related to manufacturing that do not change with the level of production, such as factory rent and salaries of production supervisors.