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Dave has recently taken Jennifer out for a wonderful, elaborate birthday date, which involved all of Jennifer's favorite activities and an expensive gift. However, when Dave's birthday came a week later, Jennifer gave him some flowers and told him that she had too much work to do, so they could not go out anywhere. Remembering the birthday he had given Jennifer a week earlier, Dave was very upset. Jennifer could not understand his anger and told him that she had thought that the gift he had given her was because he loved her, not because he thought he would get a gift later. Dave considers the relationship to be based on __________ and Jennifer considers the relationship to be __________.
Markdowns
A reduction from the original or previous selling price of goods or services, often to clear inventory or boost sales.
Survival
The ability of an individual, organism, or organization to continue existing, often despite facing difficult or challenging circumstances.
Customer Satisfaction
The degree to which customers are happy with a company's products, services, and capabilities.
Merchandise Returns
The process of a customer returning previously purchased goods back to the retailer or supplier, usually due to issues like dissatisfaction, defects, or unmet expectations.
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