How Is Rusbult's (1983, 1991) Investment Model of Relationships Similar

question 71

Essay

How is Rusbult's (1983, 1991) investment model of relationships similar to and different from traditional social exchange theory models of relationships?

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Definitions:

Sales Representatives

Individuals responsible for selling a company's products or services to customers and managing client relationships.

Customers

Individuals or businesses that purchase goods or services produced by a company.

Commissioned Sales Rep

A salesperson who earns income based on the amount of sales they generate, receiving a percentage of the sales as their commission.

High-end Retail

Retailers that specialize in selling luxury or premium products and services, often characterized by quality, exclusivity, and high price points.