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How Is Rusbult's (1983, 1991) Investment Model of Relationships Similar

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Essay

How is Rusbult's (1983, 1991) investment model of relationships similar to and different from traditional social exchange theory models of relationships?


Definitions:

Sales Representatives

Individuals responsible for selling a company's products or services to customers and managing client relationships.

Customers

Individuals or businesses that purchase goods or services produced by a company.

Commissioned Sales Rep

A salesperson who earns income based on the amount of sales they generate, receiving a percentage of the sales as their commission.

High-end Retail

Retailers that specialize in selling luxury or premium products and services, often characterized by quality, exclusivity, and high price points.

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