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How Is Rusbult's (1983, 1991) Investment Model of Relationships Similar

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How is Rusbult's (1983, 1991) investment model of relationships similar to and different from traditional social exchange theory models of relationships?


Definitions:

Diverted Markets

refers to markets where goods or services are redirected from their original or intended destination, often due to external factors like trade restrictions or high demand in another area.

Customer Segments

Different groups of customers within the market, each with specific needs, characteristics, or behaviors that a business might cater to.

Resonating-Focus Approach

A strategy that emphasizes deeply understanding customer needs and creating solutions that resonate strongly with those needs.

Gold Standard

A monetary system where a country's currency or paper money has a value directly linked to gold, ensuring stability and trust in the currency's value.

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