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Even though the authors point to a number of situational variables that contributed to the destructive obedience of Stanley Milgram's participants (e.g., normative and informational conformity pressures, conflicting norms) , it might still be argued that people have, lurking deep within them, sadistic tendencies that can easily be elicited by situational variables. What experimental findings by Milgram call this "personal attribution" into question?
Nonprice Competition
A marketing strategy in which a company tries to differentiate its product or service from competing products on the basis of attributes other than price.
Advertising
A method used by businesses to promote their products or services to potential customers.
Price Leadership
A market strategy where one leading company sets the price of goods or services within a sector, and other companies in the industry follow suit.
Airfare
The cost or price of a journey by airplane.
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