Given the Strong Need for Acceptance and Belonging That People

question 44

Essay

Given the strong need for acceptance and belonging that people have, it is not surprising that they often have a difficult time saying "no" and not conforming when it may lead to social disapproval. Nonetheless, there are times when people resist normative social influence. Name the two main conditions under which someone is more likely to resist normative social influence attempts.

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Definitions:

Cross Price Elasticity

A measure of how the demand for a product changes in response to a change in the price of another related product.

Customer Retention Rate

A measure of a company's ability to keep its customers over a period. It reflects the percentage of customers who remain with the company for a specific time.

Credit Score

A numerical expression based on a level analysis of a person's credit files, representing the creditworthiness of the individual.

Industrialization

The process in which a society or country transforms itself from a primarily agrarian society into one based on the manufacturing of goods and services.