A Recent Meta-Analysis of the Effectiveness of Antisubstance-Abuse Ads Found

question 128

Multiple Choice

A recent meta-analysis of the effectiveness of antisubstance-abuse ads found that the most effective medium for displaying these ads was

• A) print (newspapers and magazines).
• B) broadcast (radio and television).
• C) electronic (Internet and wireless).
• D) None of the media were effective in changing attitudes.

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Definitions:

Reaction Formation

A defense mechanism where an individual behaves in a way opposite to their actual feelings or desires, often to hide those feelings from themselves and others.

Unconscious Thoughts

Mental processes that influence behaviors and decisions without the individual's awareness.

Humanistic Psychologists

Psychologists who focus on individual potential and stress the importance of growth and self-actualization.

Behavior Analysis

The scientific study of principles of learning and behavior, focusing on objectively observable behaviors and disregarding mental activities.