Emerson's Boss Wants to Use Cognitive Dissonance to Sell a New

question 179

Multiple Choice

Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?

• A) Cognitive dissonance advertising is too expensive.
• B) Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
• C) Cognitive dissonance techniques are difficult to implement on a mass scale.
• D) Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.