The Yale Attitude Change Approach Focused on a Number of Factors

question 48

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

• A) high- versus low-quality argument
• B) one-sided versus two-sided messages
• C) long versus short appeals
• D) expert versus novice speakers

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Definitions:

Social Characteristics

Attributes that describe and differentiate individuals or groups within a society, such as age, gender, ethnicity, and social class.

Head Start Programs

Government-funded programs in the United States aimed at promoting school readiness for children under 5 from low-income families through education, health, and nutritional services.

Beneficial

Resulting in good; favorable or advantageous.

Social Practice

Repeated actions or behaviors that are accepted and shared by a group or society.