The Yale Attitude Change Approach to Persuasion Yielded a Great

question 82

Multiple Choice

The Yale Attitude Change approach to persuasion yielded a great deal of information about the attitude change process, but there was one major problem with the approach: it __________.

• A) was not clear when one factor should be emphasized over others
• B) only accounted for implicit attitudes
• C) only applied to women between the ages of eighteen and twenty-five
• D) is unclear as to who exactly is a source and who is an audience member

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Definitions:

Sexual Motivation

The driving force behind thoughts, feelings, and behaviors related to sexuality.

Ethologists

Scientists who study animal behavior in natural environments.

Language

A system of symbols, signs, sounds, and rules used by humans to communicate thoughts, emotions, and information to others.

Lorenz

Refers to Konrad Lorenz, an Austrian zoologist, ethologist, and ornithologist known for his foundational work in ethology, the study of animal behavior.