Work Stemming from the Yale Attitude Change Approach Indicates That

question 10

Multiple Choice

Work stemming from the Yale Attitude Change approach indicates that all of the following statements are true except

• A) people low in intelligence tend to be more easily influenced than people high in intelligence.
• B) one-sided messages are generally more effective than two-sided messages.
• C) people are particularly susceptible to attitude change during the ages of eighteen to twenty-five.
• D) people are more persuaded by messages that do not seem to be designed to influence them.

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Definitions:

Refreezing

In change management, the process of stabilizing a system or organization after a change, ensuring new behaviors or processes become permanent.

Planned Change Process

A deliberately structured approach to transition individuals, teams, or organizations from a current state to a desired future state.

Unfreezing

The initial phase of change where previous behaviors, norms, or attitudes are questioned and destabilized to facilitate change.

Changing

The phase of Lewin’s planned change process where a planned change actually takes place.