Who Is More Likely to Use the Central Route to Persuasion

question 75

Multiple Choice

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

• A) Tammy, who is doing her homework as she watches Anderson Cooper: 360
• B) James, who is undergoing extensive treatment after his auto accident
• C) Rachel, who has never had any health problems
• D) Raul, who has little interest in public policy issues

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Definitions:

Effective Interest Rate

The real interest rate on a loan or financial product, accounting for the effect of compounding over a given period.

Minimum

The lowest possible amount, quantity, or degree achievable or permissible.

Gross Working Capital

The total of all current assets in a company, which includes items such as cash, inventory, and accounts receivable.

Current Assets

Assets expected to become cash in less than one year. Current assets are largely cash, receivables, and inventories.