According to Your Textbook, One Reason Why Many Ads Try

question 184

Multiple Choice

According to your textbook, one reason why many ads try to play on our emotions is that

• A) techniques that play to our emotions also tend to grab our attention.
• B) everyone has a schema for emotions, but not everyone has a schema for the products advertised.
• C) emotions are always more memorable than other kinds of information.
• D) emotions help us fill in the blanks about the product in the short time interval of the ad.

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Definitions:

Allergic

Pertaining to or suffering from allergies, a condition where the immune system reacts abnormally to a foreign substance.

Mutating

The process of undergoing changes in the genetic sequence, leading to variations in the genetic makeup of organisms.

Genetically Engineered Corn

A type of corn that has had its genetic material altered using biotechnology to introduce desirable traits such as pest resistance and increased yield.

Allergens

Allergens are substances that can cause an allergic reaction by the immune system in some individuals, ranging from mild to life-threatening reactions.