If You Are Constructing an Ad, a Basic Principle to Remember

question 55

Multiple Choice

If you are constructing an ad, a basic principle to remember is that you must __________.

• A) always construct your arguments carefully
• B) appeal only to viewers high in the need for cognition
• C) distract your audience because no one pays attention to arguments anyway
• D) try to ensure that your audience will pay attention to your ad

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Definitions:

Benzodiazepines

A class of psychoactive drugs known to act as central nervous system depressants, used primarily for anxiety, insomnia, and seizures.

Norepinephrine System

A part of the nervous system involving the neurotransmitter norepinephrine, affecting mood, attention, and the fight-or-flight response.

Antipsychotics

A class of medication primarily used to manage psychosis, including disorders such as schizophrenia and bipolar disorder, by altering brain chemistry.

Reliability

A measure of the consistency of test or research results.