When the Manufacturers Such as Microsoft Pay to Have Their

question 255

Multiple Choice

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

• A) subtle persuasion.
• B) product placement.
• C) brand merchandising.
• D) implicit attitude.

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Definitions:

Random Assignment

A method used in experiments where participants are allocated to different groups purely by chance, minimizing bias and equalizing other variables.

Experimental Design

A research strategy that involves manipulating one or more variables to determine their effect on a dependent variable while controlling other factors.

Maturation

The process of growth or development over time, which can influence outcomes in longitudinal studies due to naturally occurring changes within the subjects being studied.

Experimental Design

A structured research approach that manipulates one variable to determine its effect on another variable, allowing for causal inferences.