On the Campus of the University of Minnesota, There Are

question 97

Multiple Choice

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read, "Stay off the grass!" because the Minnesota signs __________.

• A) are likely to generate less psychological reactance
• B) contain a longer persuasive message
• C) contain an emotional appeal rather than a logical appeal
• D) contain a logical appeal rather than an emotional appeal

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Definitions:

Trust Agreement

A legal document establishing a trust and outlining the rules and guidelines that the trustees must follow in managing the trust assets for the benefit of the beneficiaries.

Present Value

The worth in present terms of a sum of money due in the future or sequences of cash receipts, using a given rate of return for discounting.

Discount Rate

The rate of interest applied to calculate the current value of future cash flows.

Cash Flows

The sum total of cash and assets similar to cash that shift into and out of a commercial establishment.