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Recall that LaPiere (1934) found a discrepancy between proprietors' reported attitudes toward accommodating Chinese and their willingness to provide services to a Chinese couple that accompanied him on his travels.The discrepancy between proprietors' attitudes and actual behaviors might have been reduced had LaPiere written and asked them,
Dependent Variable
In research and experiments, it is the variable that is tested and measured, often to see the effect of changes in an independent variable.
Basic Functions
Fundamental operations or activities crucial for the successful operation or formation of an entity or concept.
Production Concept
The philosophy of a business that concentrates more on the product that the business makes than on customer needs.
Time Series Analysis
A forecasting method that uses historical sales data to identify patterns over a period of time.
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