The Logical, Fact-Based Approach Is Used in Advertisements Most Effectively

question 101

Multiple Choice

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.

• A) cognitive; the problem the product can solve is important to viewers
• B) cognitive; viewers are likely to be paying attention to the ad
• C) affective; strong arguments for why people should use the product are available
• D) affective; people are motivated to pay attention to the ad

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Definitions:

Obama Administration

Refers to the presidency of Barack Obama, the 44th President of the United States, serving from 2009 to 2017, which was marked by significant healthcare reform and efforts toward economic recovery.

Approval Ratings

A statistical measure of the public's approval or support for a political figure or policy.

Barack Obama

The 44th President of the United States (2009-2017) and the first African American to hold the office, known for significant healthcare reform and a comprehensive approach towards global diplomacy.

Healthcare Reform

Efforts and policies implemented to improve, expand, or alter healthcare systems within a country to ensure more accessible, affordable, and quality healthcare services for the population.