According to the Authors of Your Text, People's Common Perceptions

question 246

Multiple Choice

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

• A) advertisements; subliminal messages
• B) subliminal messages; advertisements
• C) product placements; advertisements
• D) emotional appeals; logical arguments

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Definitions:

Stress Response

The body's way of reacting to stress, involving various physiological changes such as increased heart rate and heightened senses to prepare for a "fight or flight" response.

Emotion of Fear

A primal response to potential threats, characterized by increased heart rate, adrenaline release, and heightened alertness, serving both protective and motivational roles.

Oxytocin

A hormone and neurotransmitter often associated with social bonding, childbirth, and lactation.

Cortisol

A hormone released by the adrenal glands in response to stress, which can increase blood sugar and suppress the immune system.