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Briefly Compare the Classic Yale Attitude Change Approach of Hovland

question 178

Essay

Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model.


Definitions:

Tie Strength

Refers to the closeness and intimacy of relationships between individuals in social networks.

Bridging Function

The role or activity that connects disparate groups or systems, facilitating communication or interaction.

Carnaval

An annual festival characterized by music, dancing, and the use of masquerade, held in the days leading up to Lent, especially famous in Brazil.

Heterophilous

characterized by or involving interaction between individuals that are different in some demographic or psychological attributes.

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