Imagine You Are Trying to Convince Someone to Buy a Computer

question 65

Essay

Imagine you are trying to convince someone to buy a computer of brand X using what you know about the association between emotions and persuasion. Describe how you could create an advertisement or a store environment that would persuade individuals to buy your computer. More importantly, explain how your procedures would be persuading individuals at a psychological level. That is, how would individuals be processing your message that would lead to persuasion?

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Definitions:

Mass Produced

Items that are manufactured in large quantities using standardized processes and assembly lines.

Direct Materials

Raw materials that can be directly attributed to the production of specific goods or services.

Work In Process Inventory

Inventory that includes items that are in the process of being produced but are not yet completed.

Job Cost Sheets

Documents that record and summarize the costs associated with a specific job or project, helping in tracking direct materials, direct labor, and overhead.