"There's No Way I'd Give Up Drinking! I'd Just Be

question 159

Multiple Choice

"There's no way I'd give up drinking! I'd just be stressed out all the time," says Lilly, as she sips her third martini of the evening. Lilly's comments about her drinking habit are an example of using __________ to reduce cognitive dissonance.

• A) minimized shift
• B) justification
• C) behavior change
• D) cognitive change

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Definitions:

Product Development

The process of bringing a new product or service from concept to market, including design, creation, and launch phases.

Market Penetration

The extent to which a product or service is recognized and used by customers in a particular market.

Diversification

A strategy in finance and business development that involves entering into a variety of markets or developing a range of products to minimize risks.

Product Development

The process of creating, designing, and bringing a new product to market.