Imagine That Researchers Have Found a Positive Correlation Between the Frequency

question 108

Multiple Choice

Imagine that researchers have found a positive correlation between the frequency of disagreements that couples have and how long they stay together. Based on this correlation, would you start arguments with your significant other in order to sustain your relationship?

• A) Yes, because the correlation is positive.
• B) No, because the correlation is positive.
• C) No, because although the two may be correlated, causation has not been established.
• D) No, because in your group of friends, the correlation is negative.

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Definitions:

Brand Public

The community or demographic segment that actively interacts with, supports, or follows a particular brand.

Cultural Insider

describes someone who is deeply familiar with and part of the unique traditions, values, and behaviors of a specific culture.

Communal Brand

A brand strategy that emphasizes community-building and engagement to create strong, loyal relationships between consumers and the brand.

Marketers

Professionals who are involved in the promotion, selling, and distribution of products or services.