Not All Social Influence Is Direct or Deliberate

question 80

Multiple Choice

Not all social influence is direct or deliberate. Which of the following is the best example of more indirect or subtle social influence?

• A) An advertising campaign is launched to promote a new soft drink.
• B) A senatorial candidate delivers a speech to convince voters that she is not really liberal.
• C) A parent disciplines his child by taking away her favorite toy.
• D) A child sees other kids wearing their sweatshirts inside out and starts wearing his the same way.

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Definitions:

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.

Adoption

The process of starting to use something new or integrating a new idea, habit, or technology into use.