After Reading Chapter 1, If You Were to Advise Producers

question 22

Multiple Choice

After reading Chapter 1, if you were to advise producers of a safe-sex television campaign, what would you tell them?

• A) Remember that sometimes people would rather feel good than be accurate.
• B) AIDS is more likely to be transmitted via intravenous drug use than via sex.
• C) Beware of the fundamental attribution error.
• D) Remember to provide complete information and get your facts right.

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Definitions:

Technology Change

The innovation or improvement in technology, leading to new methods of production, new products, or enhancements in organizational processes.

Long Run

A period of time in which all factors of production and costs can be fully adjusted, and there are no fixed factors of production.

Short Run

A period in which at least one factor of production is fixed, and only the variable factors can be adjusted by firms to influence output.

Innovation

The process of developing new ideas, products, or methods that improve upon existing standards or create novel solutions.