Examlex
In the context of misperceptions in conflict, which of the following statements is FALSE?
Retailer's Cost
The price a retailer pays to procure goods for sale, not including additional expenses like marketing or distribution.
Mark-up
The amount added to the cost price of goods to cover overhead and profit, resulting in the retail price.
Retailer
A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier.
Cost
The value spent to acquire or produce something, including the amount of money, time, or resources.
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