The Credibility of a Noncredible Person May Increase Over Time

question 39

Multiple Choice

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as

• A) the sleeper effect.
• B) the authority effect.
• C) the primacy effect.
• D) the recency effect.

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Definitions:

Deviant's Subjective Experience

The personal and internal experience of an individual who engages in behavior that deviates from societal norms.

Deviant Reality

The perception or existence of behaviors, practices, or conditions that diverge significantly from societal norms or expectations.

Conflict Sociologists

Sociologists who study the role of societal conflicts and power disparities in shaping social structures and relationships.

Social And Cultural Unity

The sense of cohesiveness and shared identity among individuals within a society or culture.