When a Choice Concerns Matters of Personal Value or Taste

question 100

Multiple Choice

When a choice concerns matters of personal value or taste, _____ communicators have more influence.

• A) dissimilar
• B) expert
• C) attractive
• D) energetic

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Definitions:

Cognitive Outcomes

Refers to the changes or improvements in an individual's knowledge, understanding, and thinking processes resulting from a learning activity or experience.

CPE

Cost Per Engagement, a metric used to determine the expense incurred for each interaction with a digital advertisement or content piece.

CPA

Stands for Cost Per Action, a metric in online advertising where the advertiser pays for each specified action linked to the advertisement.

Cost Per Engagement

A metric used in digital advertising to calculate the cost paid for each interaction (like, share, comment) with a piece of content.