What Is the Effect of a Fear-Arousing Communication

question 27

Multiple Choice

What is the effect of a fear-arousing communication?

• A) Fear renders a communication ineffective.
• B) Generally, the more frightened people are, the more they respond.
• C) Evoking a low level of fear is effective, but producing a high level of fear is not.
• D) Fear appeals are effective with women but boomerang with men.

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Definitions:

NFC

Near Field Communication, a set of communication protocols that enable two electronic devices, one of which is often a portable device such as a smartphone, to establish communication by bringing them within a few centimeters of each other.

Information About Products

Detailed descriptions and specifications concerning goods or services offered by a business, including features, prices, and uses.

CRM Efforts

CRM efforts refer to strategies and practices undertaken by companies to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve customer relationships, assist in customer retention, and drive sales growth.

High-Value

Denoting something that possesses considerable worth or importance, often financially or strategically.