In Your Marketing Class, Your Assignment Is to Create an Advertisement

question 16

Multiple Choice

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

• A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
• B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
• C) an ad that suggests condom X prevents AIDS
• D) an ad that suggests condom Y does not prevent AIDS

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Definitions:

Inefficient Use

The scenario where resources are not employed in the best possible manner, leading to wastage or suboptimal outcomes.

Wasteful Use

The inefficient or excessive consumption of resources without providing proportionate benefits.

Shortsightedness Effect

The tendency of decision-makers to prioritize short-term gains and benefits over long-term consequences, often resulting in adverse outcomes.

Political Action

Engagement in activities intended to influence public policy and leadership, ranging from voting to participating in demonstrations or lobbying efforts.