The Credibility of a Noncredible Person May Increase Over Time

question 39

Multiple Choice

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place. This is known as

• A) the sleeper effect.
• B) the authority effect.
• C) the primacy effect.
• D) the recency effect.

---

Definitions:

Low-Dose X-Ray

An imaging technique that uses a small amount of radiation to capture pictures of the inside of the body.

Breast

A pair of glands on the chest of female mammals that secrete milk for feeding their young.

Radionuclides

Substances with an unstable nucleus that release radiation during their decay to a stable form.

Nuclear Magnetic Resonance

A physical phenomenon in which nuclei in a magnetic field absorb and re-emit electromagnetic radiation, used in imaging and spectroscopy.