When We Are Unsure of Our Attitudes, We Infer Them

question 111

Multiple Choice

When we are unsure of our attitudes, we infer them the same way someone else would who was observing us-that is, we look at our behavior.
Which theory does this describe?

• A) self-presentation theory
• B) self-consistency theory
• C) cognitive dissonance theory
• D) self-perception theory

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Definitions:

Population of Consumers

The total group of individuals who are potential or actual buyers of a product or service within a given market.

Regional Shopping Center

A large retail complex that provides a wide range of goods and services, serving not only the local community but also attracting customers from a broader region.

Psychological Attributes

Characteristics or features of a product or service that influence the mental state or emotional response of consumers.

Store's Image

A concept that describes the perception of a retail space by consumers, including aspects such as layout, product quality, and overall shopping experience.