To Generate New Ideas for Marketing Their New Product, a Company

question 31

Multiple Choice

To generate new ideas for marketing their new product, a company invited all the marketing managers from different regions for their respective input. The facilitator went through a five-step process to project ideas, and the participants then ranked the ideas to choose the best. What is the technique applied here?

• A) Nominal group
• B) Reflective thinking
• C) Delphi
• D) Individual evaluation

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Definitions:

Graduated And Reciprocated Initiatives

A conflict resolution method that encourages parties to initiate conciliatory actions in a phased approach.

Tension-Reduction

The process of relieving stress or strain, often through relaxation techniques or other stress management methods.

Sherif's Study

A landmark social psychology experiment by Muzafer Sherif, demonstrating how group conflict can arise from competition over resources and be reduced through cooperative tasks.

Conflict Reduction

Techniques and strategies used to minimize disagreements and promote harmony in interpersonal or group interactions.