To Generate New Ideas for Marketing Their New Product, a Company

question 31

Multiple Choice

To generate new ideas for marketing their new product, a company invited all the marketing managers from different regions for their respective input. The facilitator went through a five-step process to project ideas, and the participants then ranked the ideas to choose the best. What is the technique applied here?

• A) Nominal group
• B) Reflective thinking
• C) Delphi
• D) Individual evaluation

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Definitions:

Hedge Ratio

The proportion of an asset's or liability's exposure that is hedged by a derivative contract, reflecting the effectiveness of the hedge.

Forward Contact

A financial contract between two parties to buy or sell an asset at a specified future time at a price agreed upon today, often used for hedging foreign exchange risk.

Planned Purchase

A forecasted acquisition of goods or services that an individual or organization intends to make, often based on budget considerations or strategic planning.

Cash Flow Hedge

A type of hedge that protects against the variability in cash flows that is attributable to a particular risk associated with a recognized asset or liability or a highly probable forecasted transaction.