Examlex
Match the following statements with the correct description.
-University of Virginia
Wholesaler
A person or company that sells goods in large quantities at lower prices, typically to retailers for resale to the public.
Retailer
An entity or individual that provides products directly to buyers, instead of selling them through a wholesaler or supplier who typically distribute their goods to other businesses.
Private Branding
A strategy where a retailer sells products under its own brand name, rather than the name of the manufacturer.
Store Brands
Products that are branded and sold by a retailer under its own label.
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