An Economic Advantage of a Business Combination Includes

question 4

Multiple Choice

An economic advantage of a business combination includes

• A) Utilizing duplicative assets.
• B) Creating separate management teams.
• C) Coordinated marketing campaigns.
• D) Horizontally combining levels within the marketing chain.

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Definitions:

Marketing ROI

A measure of the profitability of marketing activities, calculated by dividing the net profit from a marketing initiative by its costs.

Research And Development

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Marketing Returns

The financial gains achieved from marketing activities, evaluating the effectiveness of advertising and promotional efforts.

Marketing Spending

The total expenditure made by a business on marketing activities, including advertising, promotions, and other strategies to boost sales and brand awareness.