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What view of intense emotions was supported by 20th century research?
Modest Profit
A relatively small financial gain achieved by a business from its operations, often seen as reasonable or not excessively high.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Operational Excellence
The strategic implementation of consistent and reliable practices and processes that ensure superior performance and competitive advantage.
Value-based Promotions
Marketing strategies focused on providing customers with offers that go beyond traditional discounts, emphasizing the product or service's intrinsic value.
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