The Key Polling Innovation Introduced by George Gallup Beginning in the 1930s

question 8

Multiple Choice

The key polling innovation introduced by George Gallup beginning in the 1930s and that was absent from the straw polls conducted by the Literary Digest in the 1920s was

• A) marketing research techniques.
• B) wide sampling.
• C) non-sampling census surveys.
• D) geographical breadth.
• E) asking questions of leading citizens.

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Definitions:

Primary Location

Refers to the main site or address where a business operates or where a central function is carried out.

Backup Servers

Secondary systems that store copies of data or applications to ensure recovery in case of primary system failure.

Hot Site

A backup operation site, fully equipped and ready to take over operations at short notice in the event of a system or site failure at the primary business location.

Equifax

One of the major credit reporting agencies in the United States, which collects and aggregates information on over 800 million individual consumers and more than 88 million businesses worldwide.