As Service Companies Grow Larger and Make Increasing Use of Technologies

question 15

True/False

As service companies grow larger and make increasing use of technologies such as interactive Web sites and self-service equipment, maintaining meaningful relationships with customers becomes less significant of a marketing challenge.

---

Definitions:

Mirror-Image Perceptions

A situation in which conflicting parties view each other as morally wrong or evil, each believing themselves to be the righteous side.

Military Forces

Organized groups trained for armed conflict, used to defend or assert the interests of a country or group.

Stereotyping

The act of making generalized beliefs about a group of people, attributing specific characteristics to all members of the group, often without considering individual differences.

Evil Intentions

The desire or motivation to carry out actions that are considered morally wrong, harmful, or detrimental to others.