Examlex
Customer participation refers to the actions and resources supplied by customers during the service production and/or delivery process, including all but emotional inputs.
Limited Marketing
A strategy that involves targeting a specific market segment with a concentrated and streamlined marketing mix.
Market Fragmentation
The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.
Mass Marketing
a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.
Positioning
The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
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