What Three Questions Does Mary Jo Bitner Suggest Managers Should

question 4

Essay

What three questions does Mary Jo Bitner suggest managers should put their firms' SSTs to the test with?

Acknowledge the risks associated with forecasting in capital budgeting.

Understand the concept and calculation of the Degree of Operating Leverage (DOL).

Analyze the financial implications of changes in cost structures on project valuation.

Identify the factors influencing the option to wait or proceed with a project.

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