Direct Marketing Involves Efforts to Stimulate Positive Interest in an Organization

question 12

True/False

Direct marketing involves efforts to stimulate positive interest in an organization and its products by sending out news releases, holding press conferences, staging special events, and sponsoring newsworthy activities put on by third parties.

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Definitions:

Health Club

A facility offering health and fitness-related services such as exercise equipment, classes, and personal training.

Majority Vote

A voting outcome that is reached when more than half of the votes cast are in favor of a proposal or candidate.

Unanimous Vote

A voting outcome where all members of a decision-making body agree and vote the same way on a proposal.

Majority Vote

A decision-making process where more than half of the members of a group must agree on a proposition for it to be accepted or passed.