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Because Quality Is Subjective, All Customers Have the Expertise to Assess

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Because quality is subjective, all customers have the expertise to assess the quality and value they receive.


Definitions:

Cannon-Bard Theory

A theory of emotion proposing that emotions and physiological reactions, such as sweating and trembling, occur simultaneously following a stimulating event.

Imitating

The act of copying or replicating the actions, behaviors, or appearances of someone or something else.

Facial Expression

The movement of the facial muscles to convey emotions, thoughts, or feelings.

Empathy

The capacity to understand or feel what another person is experiencing from within their frame of reference.

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