A ____________ Is Composed of a Group of Buyers Who

question 23

Multiple Choice

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

• A)target class
• B)class
• C)focal segment
• D)market segment
• E)target segment

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Definitions:

Inflation

The speed at which the overall cost of goods and services increases, in turn diminishing the buying power.

Present Value

The now value of a future cash flow stream or lump sum, discounted by a chosen rate of return.

Growing Annuity

A series of periodic payments that grow at a constant rate for a defined number of periods.

Cash Flow Growth Rate

The rate at which a company's cash inflow (from operations, investing, and financing) is growing over a specified period of time.