Failure to Select a Desired Position in the Marketplace-And to Develop

question 6

Multiple Choice

Failure to select a desired position in the marketplace-and to develop a marketing action plan designed to achieve and hold this position-may result in which of the following possible outcomes?

• A)The organization product) is pushed into a position, where it faces indirect competition from a weaker competitor.
• B)The organization product) is pushed into a position that nobody else wants, because there is little customer demand.
• C)The organization's product's) position is so blurred that nobody knows what its supplementary aspects really are.
• D)The organization product) becomes obsolete before demand can be built.
• E)The organization product) cannot sustain growth in lieu of external resources.

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level at a given time.

Demand

The measure of goods or services that people are both inclined and financially prepared to purchase at differing prices over a given time span.

Mass Transportation

A system of large-scale public transportation services, such as buses and trains, that operate within or between cities.

Price

The monetary value associated with procuring a product or service.